The following tips represent some general ways to structure a formal presentation and should help prepare teams for some of the questions judges and future investors will ask.
A. Executive Summary
An Executive Summary is an assessment of the strategic problem and/or opportunity based on the competitive situation analysis as well how your idea/product will solve a problem or take advantage of an opportunity. Conciseness is key to allow the judges to understand where you are and where you are headed. Some advice on what to include . . .
- Strategic problem and/or opportunity
- Critical 7 C insights & implications that form a competitive situation analysis
- State the product alternatives and why yours is the most viable
- Why your solution should be chosen justified by quantitative and qualitative means
When presenting your idea think how it will get to market and how it can be turned it in to a profitable business with the 7Cs in mind. They are . . .
- Category: Where does your product fit? Is it for the mass market or a niche?
- Competition: Who are your competitors what are their strengths? Provide numbers
- Company: How will your business be structured?.
- Customer: Who will be the direct buyer of your product?
- Consumer: Who will be the end user? This may be the same as your customer if you are selling directly to end user.
- Centers of Influence: How can key influencers be used to help bring your product to end users? For example, doctors influence patients on drugs to take.
- Context: Be aware of the social, political and economic environment where you intend to market your product
C. Assessment of strategic alternatives
Consider alternatives to your product and assess (both qualitatively and quantitatively) why yours is the best solution.